They are often perceived as little trustworthy and only interested in their own success. Our client, business consultancy startup ‘Disruptive Innovation’, wants to contradict this stereotype.
We identified the language to be a trigger.
With his clinical language the usual business consultant remains in his own world and thus at a distance from his target group. The new identity should overcome that distance.
The brand demonstrates market empathy, progressiveness, and a challenging attitude.
As with many of our clients squirrel also has thematic kinship with Disruptive Innovation. In this case a joint event has emerged from our collaboration:
The Disruptive Lounge is a regular meeting for thinkers who exchange ideas about future-oriented products, startups and companies, industries and technologies.