Airbus Customization Design
The Airbus Design Studio in Toulouse welcomes airlines from all over the world and of all sizes, from traditional brands to startups, and guides them through the entire aircraft customization-design process.
We were asked to redesign the customization-design process for the A320 – A350 programs and to develop a new design language for this service of Airbus.
After being a pseudo customer for two days, we developed a method to make progress here. squirrel creates stories that cover all touch points between the customer and Airbus. We capture the stories in playbooks and rehearse it with the Airbus team. We analyse the plays and decide the parts to be outsourced as digital or virtual contents. Then we design look and feel. So we do it the squirrel way: integrated, successively, based on story.